Fruities and Veggies™ Books: Out Now!

July 10, 2025

Get ready to meet the freshest new characters in town - the Fruities and Veggies™ have officially landed with their very own book series, now available in the 2Simple Shop!

Who are the Fruities and Veggies™?

The fun-filled Fruities and Veggies™ are here to teach, entertain and inspire children through vibrant stories packed with adventure and important messages about healthy eating, kindness, and friendship.

Currently, there are three books, and in them you'll meet:

Arthur Apple character
Betty Beetroot character
Pete Potato character

The Fruities and Veggies™ Books

You may remember the excitement of the Design a House for the Fruities and Veggies™ competition earlier this year. The winning pupil entries have been brought to life and now feature in the pages of these brand-new books! Thanks to the children's incredible creativity, each character has a home as colourful and unique as they are. Buy the books to check out the winning house designs!

The fun series has been written by Ivor Baddiel - author and television scriptwriter - and illustrated by Brett Gowlett - graphic designer and in-house illustrator at 2Simple.

The books are available to buy individually, or the whole set of three can be purchased for a discounted price. To buy class sets, schools can contact community@2simple.com for a bulk order discount.

Buy the books

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Fruities and Veggies™ Activities

As well as the fun and engaging stories and illustrations, the Fruities and Veggies™ books also include free access to online activities. Buyers of the books will be able to use Purple Mash resources to:

  • Plan a Healthy Meal
  • Create a '5 a day' Leaflet
  • Write a Smoothie Recipe
  • Write a Healthy Food Song
  • Paint a Character
  • Solve a Healthy Eating Wordsearch

Fruities and Veggies™ in the Classroom

Each of the Fruities and Veggies™ books can be used in the classroom as a starting point for some fantastic lessons. Here are a few ideas (with Purple Mash resources to help support your planning):

Arthur Apple and The Mysterious Noise:

Betty Beetroot and the Night of Falling Leaves

Pete Potato's Problem Pile-Up